Proof-of-concept generative AI video ad
Generative AI - image to video
Client
KAY Sake
Year
2025
Services
Video ad
Generative AI
Video editing
"Image to video" experiment produced with Google Veo
We continue running practical experiments with generative A.I. and looking for ways to achieve a good mix of conventional content production and generative A.I.
Most recently we made an experimental ad for our client KAY Sake.
This is a proof-of-concept, not an official ad. It is obvious the result isn’t yet polished to the client’s standards, but we wanted to test current capabilities of generative A.I. tools (in this case Google Veo), especially for keeping product visuals consistent across short video assets.
The video was generated from a photo of the real KAY Sake bottle. Among key challenges we tried refining and which they’re still not perfect we can mention:
– Though the bottle and label layout are exactly the same as the real product, the small copy is not rendered correctly
– Turning a horizontally laid bottle fully upright, right now is only ~45°.
– Unscrewing the metal cap: getting the motion and mechanics to look authentic
– Frame consistency in the right side viewport
– Returning the bottle to the exact start pose at the end of the clip.
With additional time and further iteration, we are confident this ad can reach production quality. We also anticipate having more control over specific details in the near future.
DISCLAIMER: We are aware that generative AI models have been trained on a vast amount of data, some of which might be copyrighted. The images displayed here are either real products or AI-generated. The products, shapes, and symbols depicted in these images resemble or may be indistinguishable from real products. The copyrights for these elements belong to their legal owners, and the images are intended for illustrative purposes only.
⸺ Layout localisation
Layout localisation refers to the process of translating the assets to various languages, using the translations provided by the client or produced by Octagram.
⸺ Motion graphics
Motion graphics or motion design, is the process of creating visual elements that convey motion or change. It uses a variety of animation techniques to bring static images and text to life.
⸺ Digital production
Digital production refers to the process of generating multiple assets based on a master creative/visual, by adapting it to different layout formats and/or localising/translating the copy for various countries & regions.
