Nikon—Commercial Emails Redesign

Client

Nikon

Year

2019

Services

UI/UX & Web
Technical documentation

Redesign and standardisation of Nikon Imaging commercial communication emails.

In 2019 we partnered with Beata Linz (Kis) (www.beatalinz.com) and Nikon to redesign the email templates in order to establish consistency across all Nikon entities and locales. The objective was to create a premium and simple Email design per Nikon’s brand guidelines while advocating Email best practices.

Deliverables:

template design
set of guidelines to be used by Nikon employees
HTML implementation.

⸺ Design

Digital production refers to the process of generating multiple assets based on a master creative/visual, by adapting it to different layout formats and/or localising/translating the copy for various countries & regions.

⸺ Technical Documentation

Technical documentation refers to a setup of guidelines that offers context on design decisions as well as clear instructions on how to apply the design system to future projects.