Generative AI—Experimental generation of digital assets
Client
Internal project
Year
Ongoing
Services
Virtual photography
Conceptualisation & Visualisation
Augmented Photo Retouching
Octagram is experimenting with custom "lay-flat to model" AI workflows tailored to the fashion industry.
At Octagram, the future of digital asset production for e-commerce is seen as a combination of hybrid approaches—mixing studio photography of real products with photography of fashion models (human or virtual)—and fully digitalised processes that replace real products with digital twins. Octagram’s current focus is on refining this custom “lay-flat to model” AI workflow, aimed at reducing costs (logistics, photo shooting, post-production) and the time to market. This innovative process involves digitally styling a fashion model with real apparel items photographed in a flat lay arrangement within a studio setting.
DISCLAIMER: We are aware that generative AI models have been trained on a vast amount of data, some of which might be copyrighted. The images displayed here are either real products or AI-generated. The products, shapes, and symbols depicted in these images resemble or may be indistinguishable from real products. The copyrights for these elements belong to their legal owners, and the images are intended for illustrative purposes only.
⸺ Layout localisation
Layout localisation refers to the process of translating the assets to various languages, using the translations provided by the client or produced by Octagram.
⸺ Motion graphics
Motion graphics or motion design, is the process of creating visual elements that convey motion or change. It uses a variety of animation techniques to bring static images and text to life.
⸺ Digital production
Digital production refers to the process of generating multiple assets based on a master creative/visual, by adapting it to different layout formats and/or localising/translating the copy for various countries & regions.
