NikeEmail design for World Cup 2014






Email design
Layout localisation

Email design for "National Team Kits" - World Cup 2014 campaign

The emails were sent out during the 2014 World Cup to promote the National Team Kits of the teams equipped by Nike. The FPO (“For Preview Purposes”) blocks were to be replaced with existing blocks from previous campaigns or with updated with information at a later date.

⸺ Email design

Email design refers to the process of creating an email layout based on the brief, assets and copy provided by the client, while following the guidelines and email templates defined by the brand marketing team.

⸺ Layout localisation

Email localisation refers to the process of translating the layout to various languages, using the translations provided by the client or produced by Octagram.