ASICSRich media banner animation






Creative direction
Digital production

We created an animation to convey lightness of the Noosa FF running shoe

The subtle animation depicts the legs of a runner floating in mid-air on an airport runway. The visual is meant to convey the lightness and speed provided by the ASICS Noosa FF running shoe.

⸺ Creative direction

Creative direction refers to the process of developing and executing the creative vision for a client's advertising campaign, from brainstorming and concept development to final execution.

⸺ Animation

Animation is a powerful tool for storytelling and communication. Animation can be used to help users navigate interfaces, explain concepts in a clear and concise way or add life to branding projects.

⸺ Digital production

Digital production refers to the process of generating multiple assets based on a master creative/visual, by adapting it to different layout formats and/or localising/translating the copy for various countries & regions.